About

Hi, I’m Isabela Cordero, an esthetician student, professional beauty writer, and lifelong beauty enthusiast dedicated to helping others feel confident in their skin.

I combine my creative background in writing with hands-on skincare knowledge to offer a well-rounded perspective on beauty. Whether I’m treating a client’s skin in the treatment room or writing about the latest skincare innovations, my mission is to educate, empower, and inspire.

I hold a Master of Fine Arts in Creative Writing from The City College of New York and a Bachelor of Arts in Literary Theory from The New School. Currently, I’m pursuing my esthetics license at Brittany Beauty Academy in Brooklyn, New York.

I'm so glad you're here. Let’s glow together. 🤍

🌸 Esthetics Skills

  • Customized Facials (hydrating, clarifying, calming, and more)

  • Chemical Peels (beginner to intermediate)

  • Extractions & Skin Analysis

  • Facial Massage (relaxation & lymphatic drainage)

  • Classic & Hybrid Lash Extensions

  • Waxing (face & body)

  • Client education & at-home skincare

  • Treatment room sanitization & safety

✍️ Writing & Content Creation Skills

  • SEO-Optimized Beauty, Fashion & Wellness Blog Content

  • Copywriting for Product Descriptions, Landing Pages & Service Menus

  • Email Marketing Campaigns

  • Web Design & UX Writing (Squarespace, Wix, Canva sites)

  • Editing for beauty brands & blogs

  • Brand Voice Development

🔧 Additional Tools & Skills

  • Canva & Adobe Express (design graphics & marketing assets)

  • Google Analytics & SEO Tools (basic level)

  • Project Management (Asana, Trello)

  • WordPress & Squarespace website editing

  • Beauty Photography & Light Video Editing (Reels, Tutorials)

  • Ongoing Education in Esthetics & Content Marketing

My Esthetics Journey

My passion for beauty started early, fueled by curiosity and a love of experimentation. In 2020, that curiosity deepened when I began learning about skincare ingredients, experimenting with DIY beauty treatments, and even teaching myself how to do my nails. What started as a hobby soon became a true calling.

While I love creative expression through nail art and makeup, my heart lies in skincare. Dealing with my own PCOS-related skin concerns like hormonal acne and hyperpigmentation gave me firsthand insight into how skin conditions can affect confidence. I became dedicated to learning how to treat these conditions safely and effectively, so I could help myself and others feel more at home in their skin.

Now, as a student esthetician, I’m learning to combine science and artistry. You’ll often find me perfecting hands-on techniques like extractions, facials, and waxing, or studying advanced treatments to better understand the skin’s needs. Whether in the treatment room or online, my goal is to share knowledge and build confidence, because beauty is more than skin-deep.

Professional Writing Services

Before stepping into the treatment room, I spent years honing my craft as a writer. My work has been featured in publications like StyldLife, an online styling consultancy, where I cover beauty, fashion, and hair trends. I also write skincare educational content, develop websites, and craft engaging email marketing campaigns for beauty brands and entrepreneurs.

With my writing background and esthetics training, I create beauty content that’s not only engaging but also informed by real-world skincare knowledge. My writing blends creativity with credibility, helping brands tell authentic stories and connect with their audience.

Whether you're looking for blog articles, website copy, product descriptions, or educational content, I bring a unique blend of industry expertise and storytelling skills to every project.

My Beauty Journey Timeline

My Beauty Journey ✨

Late 2010s 🎀
Fell in Love with Beauty 💄
Discovered beauty through Sephora visits and Influenster trials during school breaks.
2016 📚
Started My Literary Studies ✍️
Began my BA at Eugene Lang College, nurturing my passion for writing.
2019 👗
Fashion Week & Sustainability 🌱
Interned at Mood of Living and attended NYFW, blending sustainability and fashion.
2020 🧴
Skincare Became Personal 🌟
Graduated college and began learning about skincare to address hormonal acne.
2020 ✨
Beauty Writing Career Begins 🖊️
Started at StyldLife as a beauty, fashion, and hair writer.
2020–2023 🎓
Master of Fine Arts 📖
Completed my MFA in Creative Writing at City College of New York.
2022 📕
First Published Book Review 📝
Published in The Portland Review, blending literature and personal voice.
2023–2024 💻
Digital Project Manager 🔧
Worked at CUNY creating a website and managing content strategy.
Summer 2024 ☀️
Explored Publishing at NYU 🏫
Completed a publishing course at NYU, combining beauty and writing passions.
Winter 2025 ❄️
Esthetics School Begins 🧑‍🎓
Enrolled at Brittany Beauty Academy to pursue my esthetics license.
May 2025 🎉
Certified Lash Artist + Blog Relaunch 👁️
Earned my Lash Extension Certification and relaunched Beauty Notes blog.
June 2025 📸
Launched @SkinByIsabela 💕
Started sharing my esthetics journey and skincare tips on Instagram.
August 2025 🎓
Graduating Esthetics School 🏅
Set to graduate on August 4th, completing my esthetics training.
Ongoing 🌟
Growing as an Esthetician & Writer 💬
Continuing my certifications, writing for StyldLife, and growing my brand.

Contact Me

Need compelling copy, polished editing, or a beautifully crafted website? I offer professional writing, editing, and web development services. I specialize in beauty, but have experience developing websites & copy for private corporations, portfolios, and educational institutions.

Whether you're looking for engaging blog content, SEO-optimized website copy, or a fully designed digital presence, I combine my expertise as a writer and editor to deliver content that resonates with your audience. Let’s bring your vision to life.

More Services Coming Soon

Have questions or inquiries? Fill out the form below, or reach out via text at (347) 389-4062 📲, or DM me on Instagram @IsabelaC116