Esthetics Portfolio & Journey
Sharing My Passion for Skincare & Beauty
Esthetics Portfolio
After five years of researching and writing about skincare as a beauty writer and editor, I decided to take my passion further by becoming a licensed esthetician. I’m currently completing my clinical hours at Brittany Beauty Academy. I’m immersing myself in the study of skin conditions, advanced facial techniques, ingredient science, and treatments like extractions and facial massages.
It’s one thing to write about trending skincare products and the benefits of Gua Sha, it’s another thing to master it and understand how each technique interacts with the layers of the skin. This dual perspective, combining editorial expertise with clinical training, fuels my mission to educate others and help people feel confident in their beauty.
The dropdown includes the services I’m training in, along with the certifications I’ve earned so far. Stay tuned for more behind-the-scenes of my esthetics journey and future service offerings.
-
My approach to facials combines results-driven techniques with a calming, personalized touch. As part of my training, I practice creating customized facial treatments for walk-ins, other students, and clients I bring in. Each facial is designed based on skin analysis, ingredient knowledge, and treatment techniques I’m actively learning and refining. My goal is to provide a relaxing experience while addressing concerns like congestion, dehydration, sensitivity, and dullness.
Training & Hands-On Practice Includes:
Classic Facials
Deep Pore Cleansing & Extractions
Light Peel Treatments
Sensitive Skin Treatments & Redness Reduction
Machines: High Frequency, Microdermabrasion, Microcurrent, Galvanic, & LED for enhanced results
Certifications Earned:
Facial Machines - Brittany Beauty Academy
Chemical Peels - Milady
Treating Melanin-Rich Skin - Dermalogica
Trained in Advanced Facial Techniques, including skin analysis, massage, dermaplaning, and professional product application
Currently practicing on walk-in clients, students, & clients I bring in to Brittany Beauty Academy.
-
I am currently training in gentle, effective facial and body waxing techniques to help clients achieve smooth, clean results. In the student clinic, I work on brow shaping, hair removal, and post-wax care, always focusing on proper skin prep and comfort. I’ve trained in using hard, soft, and cream wax, along with sugaring.
Available for walk-ins and student models as part of my esthetics school clinic training.
Areas I’m Practicing:
Brow Shaping & Maintenance
Upper Lip Waxing
Chin & Cheeks
Full Body (Arms, Legs, Back, Stomach)
-
In my lash training, I focus on enhancing the natural beauty of the eyes through subtle, healthy lash services. I am practicing lash extensions to define the lashes and create a refreshed, open-eyed look.
Training & Practice:
Temporary Lash Extension Application (single & cluster lashes for special occasions)
Certification:
Temporary Lash Extensions - Brittany Beauty Academy
-
Facial massage is one of my favorite techniques to practice because it blends relaxation with real skin benefits. Through my training. I’m learning massage movements that encourage lymphatic drainage, boost circulation, and promote a healthy glow.
Massage Techniques I’m Practicing:
European Effleurage & Petrissage Movements
Lymphatic Drainage & De-Puffing MAssage
Relaxation & Pressure Point Techniques
Product Absorption Massage Sequences
Exfoliation Massage Sequences
Certifications:
Lymphatic Drainage Facial Massage
Facial massage is incorporated into every facial I perform in school on walk-ins and practice models.
🎓 Certifications & Training
As an esthetician student, I’m committed to building a strong foundation of hands-on experience and clinical knowledge. My training combines both classroom instruction and supervised client practice at Brittany Beauty Academy, along with additional continuing education from professional skincare brands. These certifications reflect the skills I’ve already gained and the services I’m actively practicing on models, walk-in clients, and peers as part of my education.
My goal is to continue expanding my expertise in modern facial techniques, skin therapies, and beauty treatments that deliver real results, always with safety, care, and your skin’s health in mind.
Copywriting, Marketing, & Web Design
✨ Copywriting & Editorial
With a strong editorial foundation, I create beauty, lifestyle, and sustainability content that informs, inspires, and builds trust.
At StyldLife, a digital styling consultancy, I research and write trend-driven blog posts, edit Crown Club articles and newsletters, and develop email campaigns to drive audience engagement. I also write product descriptions for The Beauty Shop, StyldLife’s in-house beauty brand, and create webinar promotions and branded graphics.
As a Lifestyle Editor at Mood of Living, a sustainable living magazine, I crafted product descriptions, brand bios, and editorial features that highlighted ethical brands and their practices. My role also involved representing the brand at New York Fashion Week, coordinating photoshoots, and managing product procurement and brand partnerships.
From skincare articles to brand stories, my writing bridges the gap between industry expertise and approachable storytelling.
📈 Content Marketing & Strategy
At StyldLife, I create and manage the brand’s weekly beauty & lifestyle email newsletters and the monthly StyldLife Weddings emails, each designed to highlight seasonal trends, product launches, and styling tips. These email campaigns drive traffic, promote in-house products, and strengthen audience relationships. I also create conversion-focused blog posts, promotional graphics, and social media content, ensuring everything aligns with the brand’s voice and strategic goals.
In addition, I cultivate partnerships within the bridal industry, building connections with bridal shops and vendors to expand brand visibility and future collaborations.
During my time at Mood of Living, I combined storytelling with strategic outreach, leading partnership development, coordinating brand collaborations, and crafting editorial content that spotlighted conscious brands and products.
Whether launching new products, growing subscriber lists, or expanding brand partnerships, my marketing work is designed to connect thoughtfully with the audience and deliver results.
Key Results:
📈 Maintained an average 30% open rate, consistently outperforming industry benchmarks
🔗 Achieved a 3.5% average click-through rate across email campaigns
👥 Sustained a stable, engaged subscriber base with no major drop-offs in list size
🚀 Drove a 60% increase in open rates over the past year through content strategy and optimized send times
✨ Launched a new niche newsletter, The StyldLife Bridal Edit, expanding the brand’s reach into the bridal styling space
💻 Web Design & Digital Presence
As a freelance web designer, I create clean, modern websites tailored to each client’s brand. Whether building from the ground up or refining an existing site, I focus on creating an intuitive user experience that makes managing your site simple and seamless.
My services go beyond design, I also offer:
Conversion-focused copywriting
SEO optimization (keyword strategy, meta descriptions, and on-page optimization)
Mobile-responsive layouts
Strategic site structure and navigation
The result? Websites that are beautiful, functional, and designed to engage your audience.
✍️ Publications & Editorial Work
Before pursuing a career in esthetics, I spent five years as a beauty writer and editor, covering skincare, wellness, and conscious living. My writing bridges clinical skincare knowledge with approachable beauty advice, helping readers make informed, confident decisions about their routines.
In addition to beauty writing, I’ve contributed literary book reviews exploring themes of identity, womanhood, and emotional complexity.
📚 Book Reviews:
“If at First You Don’t Succeed, Make a Bonfire, Meet a Fireman”
Published in Portland Review
A reflective review of Libby Hubscher’s romance novel, If You Ask Me, exploring the themes of love, forgiveness, moving on, and delving into infertility, infidelity, miscarriage, and anxiety.
“A Delicate Web of Ignorance, Betrayal, and Magic: A Review of Delicate Condition by Danielle Valentine”
Published in The Intima: A Journal of Narrative Medicine
A critical analysis of Valentine’s medical thriller, unpacking its portrayal of bodily autonomy, pregnancy, and systemic neglect.
📝 Brand & Blog Writing:
StyldLife: Weekly blog posts on skincare trends, product recommendations, and beauty routines
Mood of Living: Sustainable beauty product features and eco-conscious brand highlights
Beauty Notes by Isabela: Educational skincare blog content focused on ingredients, treatments, and esthetics school insights
➡️ Let’s Work Together
If you're looking for sharp storytelling, thoughtful marketing, or a beautifully built website, I’d love to connect. Contact me to start your project.
IsabelaCordero@aol.com
(347) 389 - 4062